Social capital is gained slowly over time; therefore, we must be mindful of how we spend it. In my experience, one of the quickest ways to deplete social equity is through making unrequested introductions. These are introductions where one party is connected to another without permission or a request to be introduced. For instance, let's create a scenario of the single opt-in connection that most people do. In this case, I, George, am the connector introducing Dave to Brett. While chatting with Dave, I realized that Brett would be a great person for Dave to speak with. Dave knows I'm making the introduction. I introduce both connections ......

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Social Capital and Double Opt-In Introductions
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