712 Main St, Longmont, CO 80501

ph: 303.775.4213

email: [email protected]


What kind of coach would I be if I didn't practice what I preach? I prefer getting to know each other over a face-to-face conversation, but in place of that, here is a bit of my background. 

After evaluating Scaling Up and EOS Traction, I found Scaling Up's comprehensive strategy and flexible approach more appealing. With that, I began my formal training and embarked on a new chapter of my entrepreneurial adventure, helping businesses scale and thrive.

Core Values

Seriously Fun: Pay attention, be rigorous, and encourage youthful wonder.

Question the Defaults: Be vigilant of how we limit our thinking and actions and seek the uncomfortable truths.

Own It: Treat every client, project, and task with the utmost care and accountability.

Be The Change: How we work and live is reflective of the World we are creating.

BHAG or Audacious Goal

I request my clients to hold a meaningful Audacious Goal that aligns the business toward an ambitious and differentiating achievement. For me, that is to remove 700 million metric tonnes of carbon from the atmosphere by 2030, or the equivalent of nearly 15% of the US carbon emissions in 2019. More on that here


My entrepreneurial journey began at the age of 12, and although I studied Environmental Studies, my passion led me to start a software and marketing company in the late 90s. My father, also an entrepreneur shared with me that it's "easier to push a pencil than to hammer a nail." He encouraged me to learn a trade, but to develop as a knowledge worker. I dabbled in the early internet of 1992 and bulletin-board systems, IRC chat and Napster-ing music. 

In 2001, I co-founded a digital agency, Imulus, with two colleagues, which became one of Colorado's fastest-growing companies and best places to work by 2015. We specialized in complex web-based software, working with clients like Boy Scouts of America, GE, and Solidfire. Throughout this time, I found invaluable mentorship and leadership opportunities in the Entrepreneur's Organization, where I held various board positions over five years.

After exiting Imulus in 2015, I briefly co-founded edn, one of very few Techstars-backed physical product companies, before shifting my focus to sales, marketing, and entrepreneurial coaching. Although I helped individual founders, I lacked a formal coaching system to create lasting change within businesses.

That changed in 2019 when I assisted The Jacobsen, a commodities pricing company, in scaling and preparing for acquisition. We implemented EOS Traction, which proved useful when the company was acquired by Fastmarkets/Euromoney amidst the market shifts caused by the pandemic.

My stint as a Global Director of Marketing for Agriculture was brief, as I longed for the agility and responsiveness of the entrepreneurial world. In 2021, I desired to re-enter the tech space, but two former EO colleagues encouraged me to pursue coaching.