First off, what's a BHAG?
It refers to Jim Collin's book, Built to Last. Jim refers to companies having a BHAG, which is short for Big Hairy Audacious Goal. Personally, I would drop off the Big Hairy part, but I'm not a world-renowned author and speaker. The BHAG is a goal for your organization to strive towards over a multi-year period. Great BHAGs should feel almost unattainable. That's a good thing because to reach a BHAG means your organization must grow in capability and capacity. I guide my clients to set a BHAG with a 20-30% chance of success.
My BHAG is set to 2030; at that time, the companies I coach and consult will have removed a cumulative total of 700 Million Metric Tonnes of carbon from the atmosphere. Roughly equaling one year of carbon impact for the state of Texas, the most significant contributor at 13% of the United States totaled carbon emissions in 2020. I'll do this by increasing the profits and efficiency of my clients, asking them to donate a small portion to buying carbon offsets.
Will you join me in reversing climate change as you rapidly scale your business?
