- BHAG:  Billion in Carbon Offsets by 2027
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March 8, 2022

First off, what's a BHAG?

It refers to Jim Collin's book, Built to Last. Jim refers to companies having a BHAG, which is short for Big Hairy Audacious Goal. Personally, I would drop off the Big Hairy part, but I'm not a world-renowned author and speaker. The BHAG is a goal for your organization to strive towards over a multi-year period. Great BHAGs should feel almost unattainable. That's a good thing because to reach a BHAG means your organization must grow in capability and capacity. I guide my clients to set a BHAG with a 20-30% chance of success.

My BHAG is set to 2030; at that time, the companies I coach and consult will have removed a cumulative total of 700 Million Metric Tonnes of carbon from the atmosphere. Roughly equaling one year of carbon impact for the state of Texas, the most significant contributor at 13% of the United States totaled carbon emissions in 2020. I'll do this by increasing the profits and efficiency of my clients, asking them to donate a small portion to buying carbon offsets. 

Will you join me in reversing climate change as you rapidly scale your business?

author avatar
George Morris
I use my 20+ years of entrepreneurial experience and training to coach businesses on scaling up rapidly using Verne Harnish's Scaling Up framework. By doing so, my clients are more efficient and profitable, giving them the ability to make bigger impacts in the world. I deeply believe entrepreneurs are the best equipped to be the vehicle for meaningful change, and in the decade ahead, we'll see a substantial shift in how business is done. We'll move to a model where company purpose, impact, curiosity, and team health will be differentiators in overall business success. As Simon Sinek has pointed out, the finite games are the legacy of the past; we're moving to an infinite game.