Sacred Cows Make the Best Burgers, It’s Time to Grill!

"That's just how things are done in this industry."Does that phrase make your skin crawl? I'm with you!When you hear those words, you've stumbled upon a sacred cow;

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Hasta La Vista, Client!

Let's get right to the point, some of your clients suck. There, I said it. And guess what? Showing them the door might be the best thing you

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Please Stop Calling it Work-Life Balance

A piercing cry jolted me awake at 3 AM. My teenage daughter was having another panic attack. For the next two hours, I sat with her, reassuring her.

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Are You Hiding Behind “We” Statements in Group Critiques?

Investment Manager, Ray Dalio adopted the principle of "radical transparency" at Bridgewater Associates in 1993. In that year, three of Dalio's top confidants confronted him with feedback that

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“No” is a “Yes” to Focus and a Meaningful Life

In the mid-1990s, Warren Buffett, one of the most successful investors, shared a story that has since become legendary in business. It involves his pilot, Mike Flint. Flint

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Eustress and the “Sweet Spot” of Challenge

2,000 feet above the Yosemite Valley floor, clings to the side of El Capitan, his fingertips and toes finding grip on the tiniest of ledges. The sheer granite

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How Executive Coaching Honed My Decision-Making Edge

When I started my digital agency, Imulus, over 15 years ago, I thought I knew it all. I was a fearless founder ready to conquer the world, one

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10 Battle-Tested Strategies to Scale Your Business

As a founder who's been in the trenches scaling my own companies for over 25 years, I've seen firsthand that growing a business isn't just about getting bigger,

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Rules vs Principles

We often rely on rules and principles to guide our decision-making. Rules provide clear boundaries, while principles allow room for judgment. Knowing when to use one versus the

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Tuning Into The Gut

“I felt it in my gut” is more than just a figure of speech - it’s an acknowledgement of our powerful intuitive capacity. As cognitive scientist Daniel Kahneman’s

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What Bezos and the Marines Share in Decision Making

General Eisenhower stood stoically behind the planning table, studying the weather reports and reconnaissance photos scattered before him. The tentative date for launching the long-awaited Allied invasion of

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Could Sunlighting be a Viable Alternative to Moonlighting?

In the clients I coach, I've noticed a shift toward "sunlighting"—a term that describes how employees blend their personal projects and passions into their conventional roles, often with

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The Art of Questioning

Asking questions is a skill we often overlook despite its crucial role in shaping our lives, careers, and relationships. You've probably been in a conversation where you're just

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Why You’re Paying a “Learning Penalty” and How to Beat It

Imagine you’re at a party, and someone hands you a Rubik’s Cube. You twist and turn it, fumbling as you go. It’s frustrating, right? You’re experiencing what is

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The Myth of the Heroic Leader

We love leaders. We idolize them, blame them, and expect them to save the day. This obsession with the heroic leader overlooks a critical truth: leadership is not

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Coach Prime’s Masterclass in Decisive Leadership and Organizational Turnaround

The sports world often provides valuable parallels for the business world - the importance of teamwork, shared purpose, and tireless effort towards a goal. But the extraordinary turnaround

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Co-Creating a New Shared History with AI

EVERYTHING in our society is based on shared stories and trust. That has been human history. Our core fear about AI is the loss of controlling the narrative

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Myth vs Science: How the Forer Effect isn’t Normative Science

In the late 1940s, a cunning psychologist named Bertram R. Forer cooked up a crafty experiment, a psychological sleight of hand that would reveal something quite extraordinary about

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The Cliche Clean-Up: Making Our Old-School Sayings Work For Us

If there's one thing I've discovered during my explorations at the crossroads of coach, work, and life, it's this: Our language is the mirror to our minds. And

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Goal Clarity: The X-Factor for Triumph in Sports, Military, and Business

The 1980 Winter Olympics, held in Lake Placid, New York, witnessed one of the most memorable moments in sports history. I was just a kid, but I recall

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