Drive Growth, Impact, and Purpose

Soulful Scaling™: Our proven formula that blends business frameworks, research, and AI to help your company grow profits, invest in people, and positively impact the planet.

I use business frameworks such as Scaling Up, organizational health methodologies based on Patrick Lencioni's work, and AI to streamline processes to accelerate the growth of companies that care about the triple bottom line of profits, people, and the planet. 

I call it "Soulful Scaling." 

What is Soulful Scaling?

Soulful Scaling is about growth, without sacrificing the heart of the business, it's people and culture. 

Together, let's develop an enlightened ethos centered on uplifting your people, creating a win-win-win for them, the company and society. We'll use AI-based tools for efficiency and higher profits; while staying rooted in the human heart and mind.

My aim is to achieve exponential returns driven by deep trust, and alignment with your goals and values. Employees will find greater meaning and purpose in their work. Communities will benefit from businesses that prioritize sustainability, inclusion, and human potential over old command-and-control paradigms.

Join me in evolving the business world. Let's prove business can elevate humanity. 

Are you ready to Soulfully Scale?

George Morris

Certified Scaling Up Coach

Give me a place to stand, and a lever long enough, and I will move the world.


Scaling Up is Trusted By Over 80,000 Global Companies

As a Scaling Up Coach, I use the Scaling Up Framework, which I use, is the catalyst for growth and alignment for companies across every sector. It is proven many times over to deliver results.

Scaling Up Coach

I actively work alongside CEOs of multi-million dollar companies to scale their business using the Scaling Up framework while also giving back to and supporting the next generation of purpose-driven entrepreneurs.

The Scaling Up Methodology aligns companies with a clear vision, goals, meeting structure, and reporting. It's genius is in the simplicity of the system. However, don't confuse simplicity with easy. My job as a Scaling Up Coach is to reduce the complexity within your organization. Less complexity means greater efficiency, profits, happiness, and agility. 

All my work is guaranteed and zero risk. If you aren't convinced this methodology is working for you, then you don't have to pay me for the services I've provided. That's how convinced I am that Scaling Up is the best framework for accelerating growth.


George Morris
Scaling Up Coach & Owner of GMORRIS
Denver, CO

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Outcome-Based Coaching

  • Increase Cash Flow 2x
  • Build a High Performance Leadership Team
  • Double EBITDA in 4 year or less
  • Create a Strong, Loyal and Innovative Culture
  • Increase Profitability by 3x
  • Developing a Winning Strategy
The most surprising win from our time with George is everything we're getting from the Core Values session. These values guide everything that we do. They make us more creative. They make work more fun. We're more engaged and more committed to one another and to our clients. Even our personal lives are improving, as we find ourselves measuring our every action against these ideas that are bigger than any of us individually and that will outlive us. 

Joel Sanders

George is master of bringing groups together, helping navigate difficult conversations, and uniting teams to emerge stronger. His process and skill builds trust and is one of the most effective facilitators I know. So grateful to have his guidance. You could tell we were in the hands of a master. 


By the end of the first day, some incredibly difficult decisions had been made with clear consensus, and by the end of Day 2, the board was closer than it had been in years. As a Scaling Up Coach, George’s skills were not only up to the considerable task, but were vital in setting us up brilliantly for our audacious 10-year vision. I can’t compliment his work highly enough.


George is a fantastic coach.  

He delivers results, and his ability to help implement the EOS/Traction structure to our organization helped the velocity of progress, making our organization attractive as a strategic acquisition.  We were squired by a publicly traded company after implementing with George as our COO and implementation lead for EOS Traction.