- What’s the best way to think about generating EOS Traction or Scaling Up Rocks?
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March 28, 2023

Generating EOS (Entrepreneurial Operating System) Traction or Scaling Up Rocks involves creating clear, measurable, and time-bound objectives that drive your organization toward its goals. Here's a structured approach to help you generate effective Rocks:

  1. Align with your vision: Before creating Rocks, make sure they align with your company's vision, mission, and long-term objectives. Review your company's Vision/Traction Organizer (V/TO) or One-Page Strategic Plan to ensure alignment.

  2. Assess the current situation: Take stock of where your company stands in terms of its goals and performance. Identify any gaps or areas that need improvement, as well as strengths that can be leveraged for growth.

  3. Identify key priorities: Focus on the most critical issues and opportunities facing your organization. Consider factors such as revenue growth, profitability, customer satisfaction, and operational efficiency. Narrow down your priorities to the top 3-5 that will have the most significant impact on your organization's success.

  4. Define SMART Rocks: Create Rocks that are Specific, Measurable, Achievable, Relevant, and Time-bound. Make sure each Rock has a clear owner who is accountable for its completion.

  5. Break down Rocks into smaller tasks: To make Rocks more manageable, break them down into smaller tasks with specific milestones and deadlines. This will help your team members stay on track and monitor progress more effectively.

  6. Communicate and gain buy-in: Share the Rocks with your entire organization and ensure everyone understands their importance and how they contribute to the overall success of the business. Encourage team members to create their own Rocks that support the company's objectives.

  7. Track progress and adjust as needed: Regularly review the progress of your Rocks during weekly or monthly meetings. Identify any challenges or roadblocks and adjust your approach as necessary. Celebrate successes and learn from setbacks to continuously improve your process.

By following this structured approach, you'll be able to create EOS Traction or Scaling Up Rocks that help drive your organization toward its goals while fostering a culture of accountability, focus, and continuous improvement.

author avatar
George Morris
I use my 20+ years of entrepreneurial experience and training to coach businesses on scaling up rapidly using Verne Harnish's Scaling Up framework. By doing so, my clients are more efficient and profitable, giving them the ability to make bigger impacts in the world. I deeply believe entrepreneurs are the best equipped to be the vehicle for meaningful change, and in the decade ahead, we'll see a substantial shift in how business is done. We'll move to a model where company purpose, impact, curiosity, and team health will be differentiators in overall business success. As Simon Sinek has pointed out, the finite games are the legacy of the past; we're moving to an infinite game.