- The Four Obsessions of an Extraordinary Executive Summary
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March 14, 2023

In today's fast-paced and ever-changing business environment, extraordinary leadership has never been more crucial. The key to unlocking a company's full potential and achieving long-lasting success lies in the hands of its leaders. In this insightful exploration, we delve into the four obsessions that define exceptional leaders and provide a roadmap for those who aspire to lead their organizations to greatness.

The first obsession focuses on creating organizational clarity. A leader must establish a clear and compelling direction for the organization and ensure that everyone in the company shares an understanding of the key drivers of the business. This clarity serves as the foundation for alignment and focus, driving the organization towards its goals.

The second obsession emphasizes the importance of overcommunicating organizational clarity. A leader's responsibility is to consistently and repeatedly communicate the organization's direction and priorities, ensuring that everyone is on the same page and working in unison.

The third obsession highlights the need to reinforce organizational clarity through human systems. This means aligning the organization's processes and systems, including hiring, performance management, and compensation, with its direction and values. By doing so, leaders can reinforce and sustain clarity over time.

Lastly, the fourth obsession emphasizes the role of leaders in building a cohesive leadership team. Exceptional leaders recognize the power of a strong, unified team and work diligently to foster trust, healthy conflict, commitment, accountability, and results-oriented thinking among their leadership team members.

Throughout this exploration, we will provide actionable insights and practical examples to guide leaders in their quest to excel in these four obsessions. By adopting and consistently applying these principles, leaders can transform their organizations, drive exceptional performance, and create a lasting impact on their employees, customers, and communities.

Join us on this journey as we uncover the secrets of extraordinary leadership and learn how to apply these obsessions to unlock the full potential of your organization. By embracing these principles and committing to continuous growth and development, you will be well-equipped to navigate the complex challenges of today's business world and lead your team to unparalleled success.

Build and maintain a cohesive leadership team

A team that is unified, trusts one another, and works together toward common goals is essential for organizational success.

One key component of building and maintaining a cohesive leadership team is creating a sense of trust among team members. This requires leaders to be vulnerable and open with each other about their strengths, weaknesses, and fears. When team members feel safe enough to share these things, it creates a foundation of trust that allows them to work together more effectively.

Another important aspect of team cohesion is having a clear set of shared goals and values. When team members are all working toward the same objectives and are aligned in their beliefs and values, it makes it easier for them to work together and avoid conflicts.

Leadership teams should also prioritize communication and collaboration. Regular team meetings and opportunities for open dialogue can help to ensure that everyone is on the same page and that any issues or concerns are addressed in a timely manner. Collaboration can help to generate fresh ideas and creative solutions that might not have been possible with an individualistic approach.

It is also important for leadership teams to create a culture of accountability. When team members hold each other accountable for their actions and decisions, it creates a sense of responsibility and ownership that can be a powerful motivator. This requires leaders to set clear expectations and consequences for failure to meet those expectations, but also to recognize and celebrate successes.

Finally, building and maintaining a cohesive leadership team requires ongoing effort and attention. It is not a one-time task, but rather an ongoing process of nurturing relationships and working together to achieve common goals. Leaders must be willing to invest time and resources into team building activities, training, and coaching to help team members continue to grow and develop both individually and as a group.

In summary, a cohesive leadership team is essential for organizational success. Building and maintaining trust, sharing common goals and values, prioritizing communication and collaboration, creating a culture of accountability, and ongoing effort and attention are all key factors in creating a team that is unified, effective, and able to achieve extraordinary results.

Create organizational clarity

When it comes to leading an organization, one of the most crucial factors that contribute to its success is having organizational clarity. This means providing a clear and compelling direction for the company and ensuring that everyone on the team has a shared understanding of the key drivers of the business. Without this clarity, it becomes difficult to maintain alignment and focus among team members, which can lead to inefficiencies, miscommunications, and even failure.

The first step in creating organizational clarity is to define a clear mission and vision for the organization. This helps everyone understand the ultimate purpose and goals of the company. A strong mission and vision statement serve as a guiding light for employees, helping them make decisions that align with the company's objectives.

Next, it's important to establish a clear set of values that define the organization's culture. These values should guide the behavior of every team member and provide a framework for making decisions that align with the company's goals. By instilling these values in employees, leaders can foster a sense of ownership and commitment to the organization's success.

Once the mission, vision, and values are in place, leaders need to clearly communicate the organization's strategic priorities. This involves identifying the most critical objectives that need to be accomplished to achieve the company's goals. By focusing on these priorities, the organization can allocate resources and make decisions that drive progress towards its mission.

In addition to setting strategic priorities, leaders should also clarify roles and responsibilities within the organization. Each team member should have a clear understanding of their role and how it contributes to the company's overall success. This not only helps prevent confusion and duplication of efforts but also enables employees to take ownership of their work and feel empowered to make decisions within their area of responsibility.

To ensure that everyone in the organization remains aligned and focused, it's essential to establish a system of regular communication and feedback. This can include team meetings, one-on-one check-ins, and performance reviews. By creating a culture of open communication, leaders can keep everyone informed about the company's progress, address concerns or questions, and celebrate successes along the way.

Finally, leaders must be committed to ongoing learning and improvement. This means continuously evaluating the organization's performance and looking for ways to optimize processes, enhance employee skills, and identify new opportunities for growth. By fostering a culture of continuous improvement, leaders can ensure that the organization remains agile and adaptable in the face of change.

Overcommunicate organizational clarity

As a leader, it's not enough to simply establish organizational clarity; you must also ensure that it's effectively communicated throughout your team. This is achieved through overcommunication, a process of repeatedly and consistently sharing the organization's direction and priorities with every member of your team. The goal is to guarantee that everyone understands and remains aligned with the company's objectives.

To overcommunicate effectively, begin by sharing the organization's mission, vision, and values in various formats, such as team meetings, company-wide emails, and even informal conversations. By consistently reinforcing these key elements, you're helping to solidify their importance in the minds of your team members.

Next, make a point to discuss the organization's strategic priorities on a regular basis. This can be done during team meetings, one-on-one check-ins, or even impromptu conversations. By openly discussing the priorities and their progress, you create a sense of accountability and purpose among your team members.

Another essential aspect of overcommunication is ensuring that employees understand their roles and responsibilities within the organization. Clarify how each team member's work contributes to the overall objectives and success of the company. This empowers employees to make informed decisions and take ownership of their tasks.

Lastly, create an environment that encourages open dialogue and questions. Make yourself approachable and available to discuss any concerns or clarify uncertainties. This not only helps in maintaining alignment but also fosters a sense of trust and transparency within the organization.

By consistently overcommunicating organizational clarity, leaders can ensure that their team remains aligned, focused, and motivated to achieve the company's objectives, ultimately contributing to its overall success.

Reinforce organizational clarity

To ensure long-term success, leaders must not only create and communicate organizational clarity, but also reinforce it through the human systems within their organization. These systems include hiring, performance management, and compensation, among others. Aligning these processes with the organization's direction and values helps sustain clarity over time and maintain a strong company culture.

When hiring new team members, it's crucial to look for candidates who not only possess the necessary skills but also align with the company's values and culture. This ensures that the new hires will contribute positively to the organization and adapt seamlessly to its established direction.

Performance management plays a key role in reinforcing organizational clarity. By setting clear expectations and aligning individual goals with the company's objectives, leaders can ensure that employees understand their role in driving the organization forward. Regular performance reviews and feedback sessions further support this alignment by providing opportunities for growth and improvement.

Compensation systems must also be designed to support the organization's direction and values. This can be achieved by incentivizing behaviors and outcomes that align with the company's objectives. When employees see a direct link between their performance and rewards, they're more likely to focus their efforts on achieving the desired results.

In summary, by aligning human systems with the organization's direction and values, leaders can effectively reinforce and sustain clarity over time. This enables the organization to maintain focus, achieve its goals, and foster a culture that supports its long-term success.


In conclusion, exceptional leadership requires a deep understanding of the critical factors that drive an organization's success. The four obsessions of an extraordinary leader, as outlined in this book, provide a powerful framework for creating and maintaining a thriving organization. By establishing a clear and compelling direction, overcommunicating that clarity, ensuring that everyone is aligned, and reinforcing organizational clarity through human systems, leaders can create a strong foundation for their team's success.

However, it is essential for leaders to understand that these obsessions are not one-time tasks. Instead, they are ongoing commitments that require continuous effort and attention. As the business landscape evolves, leaders must remain adaptable and ensure that their organizations stay agile and focused on their core values and objectives.

By embracing these obsessions and consistently striving for excellence in leadership, individuals can propel their organizations to new heights and achieve extraordinary results. This, in turn, will create a lasting impact on the lives of their team members, customers, and the broader community.

© 2023 Growitfor.me

author avatar
George Morris
I use my 20+ years of entrepreneurial experience and training to coach businesses on scaling up rapidly using Verne Harnish's Scaling Up framework. By doing so, my clients are more efficient and profitable, giving them the ability to make bigger impacts in the world. I deeply believe entrepreneurs are the best equipped to be the vehicle for meaningful change, and in the decade ahead, we'll see a substantial shift in how business is done. We'll move to a model where company purpose, impact, curiosity, and team health will be differentiators in overall business success. As Simon Sinek has pointed out, the finite games are the legacy of the past; we're moving to an infinite game.