Social capital is gained slowly over time; therefore, we must be mindful of how we spend it. In my experience, one of the quickest ways to deplete social equity is through making unrequested introductions. These are introductions where one party is connected to another without permission or a request to be introduced.

For instance, let's create a scenario of the single opt-in connection that most people do. In this case, I, George, am the connector introducing Dave to Brett. While chatting with Dave, I realized that Brett would be a great person for Dave to speak with. Dave knows I'm making the introduction. I introduce both connections via email and drop off the thread. In this scenario, I've dumped a connection on Brett. This connection may not be mutually beneficial. Brett might lack time or interest to connect with Dave. It's here that I, the connector, have lost social capital.

Let's do this again using a double opt-in connection. I realize Dave should speak to Brett. First, I ask Dave if he would like an introduction. Dave tells me yes, he would. I tell Dave I'll check with Brett and follow up with him shortly. I then go to Brett and explain the opportunity I see for him to connect with Dave. Brett agrees to connect with Dave, and I make the email introduction. This type of connection builds social capital because each party sees the care I'm giving to introducing my two connections.