June 20, 2022 6:37 pm

George Morris

Verne Harnish is a business coach and author who is known for his work on scaling up businesses. One of the tools he has developed to help businesses grow is the 7 Strata exercise.

The 7 Strata exercise is a way to assess the current state of a business and identify areas for improvement. It involves evaluating seven key areas of a business: strategy, execution, people, cash, customers, processes, and culture. By examining each of these areas in depth, a business can get a better understanding of its strengths and weaknesses, and develop a plan for growth.

Here's a brief overview of each of the seven strata:

  1. Strategy: This stratum involves evaluating the business's long-term vision, goals, and plans for growth.

  2. Execution: This stratum involves looking at how well the business is executing on its plans, including its systems, processes, and metrics.

  3. People: This stratum involves evaluating the business's leadership and team, including its hiring, training, and retention practices.

  4. Cash: This stratum involves analyzing the business's financial health, including its revenue, expenses, and cash flow.

  5. Customers: This stratum involves evaluating the business's customer base, including its marketing and sales efforts.

  6. Processes: This stratum involves examining the business's internal processes, including its operations, supply chain, and technology.

  7. Culture: This stratum involves evaluating the business's culture and values, including its vision and mission.

By thoroughly evaluating each of these strata, a business can identify areas for improvement and develop a plan for growth. The 7 Strata exercise can be a powerful tool for any business looking to scale up and achieve success.

About the Author

I use my 20+ years of entrepreneurial experience and training to coach businesses on scaling up rapidly using Verne Harnish's Scaling Up framework. By doing so, my clients are more efficient and profitable, giving them the ability to make bigger impacts in the world.

I deeply believe entrepreneurs are the best equipped to be the vehicle for meaningful change, and in the decade ahead, we'll see a substantial shift in how business is done. We'll move to a model where company purpose, impact, curiosity, and team health will be differentiators in overall business success. As Simon Sinek has pointed out, the finite games are the legacy of the past; we're moving to an infinite game.

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