- Wizard of Cultural Creation
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March 9, 2022

"The default job titles don't define us, we want to have fun with our titles," said my client Gina Calley, Herder of Cats and Wizard of Curation at Dean Callan Property Management. Despite the pandemic, Gina and the team at Dean Callan crushed their goals for 2021 and have set even more ambitious goals for 2022. 

Now that they are hitting this growth stage, they need to hire talented quality team members in a market where there are plenty of options. Given that, Gina and her team decided to generate a few job titles that really embody who they are. Have a look:

  • Herder of Cats
  • Producer of Shiny Things
  • Number Cruncher
  • Wizard of Curation
  • Seed Sower
  • Margin Maintainer
  • Protector of Paper
  • Property EMS "Every Maintenance Service"
  • Finder of Broken Things
  • Property Steward

I love it, and best of all, the team loves it.

They are proud of their unique titles and they can instantly share what their roles and responsibilities are for each position. Titles like these help to create a company culture that is fun, creative and engaging.

So if you are looking to add a little personality to your job titles, go ahead and get creative! It's a great way to show off your company's unique culture and attract top talent.

author avatar
George Morris
I use my 20+ years of entrepreneurial experience and training to coach businesses on scaling up rapidly using Verne Harnish's Scaling Up framework. By doing so, my clients are more efficient and profitable, giving them the ability to make bigger impacts in the world. I deeply believe entrepreneurs are the best equipped to be the vehicle for meaningful change, and in the decade ahead, we'll see a substantial shift in how business is done. We'll move to a model where company purpose, impact, curiosity, and team health will be differentiators in overall business success. As Simon Sinek has pointed out, the finite games are the legacy of the past; we're moving to an infinite game.