- How to write a high-quality EOS or Scaling Up Rock.
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March 5, 2022

A high-quality Rock should be directly aligned with your organization's vision, mission, and strategic objectives, addressing a key priority or challenge facing your business and driving significant progress toward your goals. To determine if your Rock is of high quality, ensure it meets the SMART criteria, being Specific, Measurable, Achievable, Relevant, and Time-bound. Assign clear ownership to a specific individual or team to foster accountability and commitment. The Rock should have a significant positive impact on your organization's performance in critical areas such as revenue growth, customer satisfaction, or operational efficiency. Break the Rock into smaller tasks with well-defined milestones and deadlines to help monitor progress and make adjustments as needed. Effectively communicate the Rock to your entire organization and encourage team members to create their own Rocks in support of the company's objectives. Lastly, ensure that the Rock is adaptable to changes in priorities, resources, or market conditions, allowing for adjustments as circumstances change or new information becomes available. By meeting these criteria, you can be confident that your Rock is a high-quality objective that drives your organization toward its goals while fostering a culture of accountability, focus, and continuous improvement.

author avatar
George Morris
I use my 20+ years of entrepreneurial experience and training to coach businesses on scaling up rapidly using Verne Harnish's Scaling Up framework. By doing so, my clients are more efficient and profitable, giving them the ability to make bigger impacts in the world. I deeply believe entrepreneurs are the best equipped to be the vehicle for meaningful change, and in the decade ahead, we'll see a substantial shift in how business is done. We'll move to a model where company purpose, impact, curiosity, and team health will be differentiators in overall business success. As Simon Sinek has pointed out, the finite games are the legacy of the past; we're moving to an infinite game.