What’s Your Worth?

Imagine that you're dead broke, sleeping at a bus station, and you sell your beloved dog Butkus for $50 because you can't afford to feed him. Then someone

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Price is what you pay. Value is what you get.

The old adage "price is what you pay, value is what you get" contains an essential truth for businesses and consumers. At its core, it's about recognizing that price

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