Is Your Executive Misaligned?

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December 17, 2021

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George Morris
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The Rockefeller Habits Checklist is an Execution Checklist inspired by John D. Rockefeller and created by Verne Harnish and the Scaling Up team. The checklist includes habits that enable companies to grow and scale. Each habit is centered around three key focus areas: Priorities, Information, and Rhythm. The test scores 40 attributes of a healthy business around these focus areas. It's best to have each member of your Executive Team or Board take this quiz. Once done, compare your results with the other members and work on the areas where there is a mismatch in team alignment. 

The executive team is healthy and aligned.
Everyone is aligned with the #1 thing that needs to be accomplished this quarter to move the company forward.
Communication rhythm is established and information moves through organization accurately and quickly.
Every facet of the organization has a person assigned with accountability for ensuring goals are met.
Ongoing employee input is collected to identify obstacles and opportunities.
Reporting and analysis of customer feedback data is as frequent and accurate as financial data.
Core values and purpose are alive in the organization.
Employees can articulate the following key components of the company's strategy accurately.
All employees can answer quantitatively whether they had a good day or week.
The company's plans and performance are visible to everyone.

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Scores above 35 are consider a highly functioning and aligned executive team. Scores between 25 - 34, are mostly aligned but there is still plenty of work ahead to reach a high-performance level. Scores between 15 - 24, there are a few practices that are going well but there is plenty of room for growth. Improving your weakest area will yield the best results. Scores less than 14 are low functioning teams. Sure, you are getting the work done and the company is functional. Odds are this style of working has been "getting the job done," for many years. If you want to scale to a more effective, more fulfilled and more profitable team then let's start a conversation.
Out of a possible 40 points.

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George Morris

About the Author

I use my 20+ years of entrepreneurial experience and training to coach businesses on scaling up rapidly using Verne Harnish's Scaling Up framework. By doing so, my clients are more efficient and profitable, giving them the ability to make bigger impacts in the world.

I deeply believe entrepreneurs are the best equipped to be the vehicle for meaningful change, and in the decade ahead, we'll see a substantial shift in how business is done. We'll move to a model where company purpose, impact, curiosity, and team health will be differentiators in overall business success. As Simon Sinek has pointed out, the finite games are the legacy of the past; we're moving to an infinite game.

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