Online Workshop
Thursday, November 17th, 2022 from 1 pm to 2:30 pm ET. 

Setting Audacious Goals

In this 90 min workshop, we'll go into the core components that make up a strong BHAG. We'll look at Jim Collin's Hedgehog Concept and how it intersects with the Scaling Up Methodology to give your company the clarity it needs to strive far beyond its current capabilities.

Greatness is largely a matter of conscious choice and discipline.” 

- Jim Collins

Researcher, Author, International Consultant.

Overview

In his book Built to Last, renowned business thinker, Jim Collins, created and popularized the notion of a Big Hairy Audacious Goal, or BHAG. It's essential for any business that wants to grow beyond its natural growth rate. BHAGs force companies to think differently about the Four Decisions of business, People, Cash, Execution, and Strategy.

In this 90 min workshop, we'll go into the core components that make up a strong BHAG. We'll look at Jim Collin's Hedgehog Concept and how it intersects with the Scaling Up Methodology to give your company the clarity it needs to strive far beyond its current capabilities.

This workshop is interactive. Members will work through the workshop and share their efforts with other executives and entrepreneurs in the virtual meeting; this way, we will learn from real-world examples and talk through the challenges of creating a solid BHAG.

We will cover

Introduction 
Science of Goal Setting
What's the Hedgehog Concept?
- Brand Promise: What are you deeply passionate about
Profit Per X: What drives your economic engine?
- Core Focus: What can you be the best in the world at?

What's a BHAG?
Why a BHAG?
Examples
Interactive work
- Setting a Brand Promise
- Setting the Core Focus
- Setting the Profit Per X

Q&A
- Setting a BHAG

Q&A
Integrating into the Business with and without Scaling Up
Questions

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