Time is Money and Assessing Worth

Nothing quite prepared me for the mind-bending reality check I got when I stumbled upon Empower's study on the perceived value of time.

The average person thinks their time is worth eight times more than the typical American salary. That's not just a gap; it's a chasm, a veritable Grand Canyon of self-worth! And here's where it gets really wild; the younger you are, the more valuable you think your time is. Now, I'm no stranger to the audacity of youth. But this? This is something else entirely. It's as if Millennials and Gen Z are living in a parallel universe where time is the new cryptocurrency, and they're all mining it with the fervor of a gold rush prospector.
Meanwhile, the Boomers, those sage veterans of life's ups and down are over here valuing their time like it's going out of style.

At first glance, you might think the kids these days are just cocky. But maybe, just maybe, they're onto something. In the age of AI we can write a sonnet faster than you can say "Shakespeare," the ability to pivot on a dime is worth its weight in bitcoin. Research from the World Economic Forum suggests that by 2025, 50% of all employees will need reskilling due to the adoption of technology. The young guns, with their adaptive mindsets and digital fluency, are positioning themselves as the perfect candidates for this new world.

But hold your horses before you start planning your early retirement, youngsters. High self-valuation comes with its own special blend of existential angst. If you think your time is worth $200 an hour but you're flipping burgers for minimum wage, that's a recipe for frustration that even Gordon Ramsay couldn't salvage.

And what about happiness? Does slapping a hefty price tag on your hours make you any more content? A study in the Journal of Happiness Studies (yes, that's a real thing) found that people who value time over money tend to be happier. But it's not about how much you think your time is worth, but how you choose to spend it.

This brings us to our friends, the Boomers. Their seemingly low valuation of time might just be their secret superpower. They've ridden the rollercoaster of life long enough to know that time isn't just about dollar signs. It's about sunsets and laughter and the perfect cup of coffee. They've learned, sometimes the hard way that life is more than a series of billable hours.

But what if both generations are right, in their own way? What if the young guns' high valuation is a reflection of their potential in a rapidly evolving marketplace, while the Boomers' lower valuation is actually a sign of their mastery of life's subtler arts?

The truth, as always, is probably somewhere in the middle. And that's where the real opportunity lies.

Take a good, hard look at how you value your time. Are you pricing yourself out of happiness? Or are you selling yourself short? Find that sweet spot where your perceived value aligns with both market realities and personal fulfillment.

Time is the ultimate equalizer. We all get 24 hours a day, no more, no less. It's what we do with those hours that defines us. So whether you're a fresh-faced college grad or a seasoned industry veteran, make those hours count. At the end of the day, the true value of your time isn't measured in dollars, it's measured in the impact you make and the life you create.

Now, if you'll excuse me, I have a date with a sunset. And trust me, it's worth every non-billable second.
What's your time really worth?
What are distractions costing?

Imagine that you're dead broke, sleeping at a bus station, and you sell your beloved dog Butkus for $50 because you can't afford to feed him. Then someone offers you $75,000 for a movie script you've written in 3 days.

Coaching, People, Pricing, Thoughts

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