Company Culture Refinement Workshop

In uncertain times, the one-thing you can control is company culture.

“A culture of discipline is not a principle of business, it is a principle of greatness.”
Jim Collins

Building an excellent company culture is essential for any organization looking to attract and retain top talent, increase productivity, and drive business success. A strong company culture fosters a positive work environment, where employees feel valued, respected, and motivated. It also helps build a sense of community and commitment, leading to higher employee satisfaction, lower turnover, and improved bottom-line results.

In this four hour workshop, Ethan and George will share practical tools for building a strong workplace culture, you will learn practical strategies and best practices for creating and maintaining a strong, positive company culture that supports both employees and the organization's goals. 

All attendees will receive:

  •  1-to-1 preparatory session with George or Ethan. 
  • A copy of Verne Harnish's Scaling Up.
  • Lunch provided. 

April 20th, 2023 8 am to 12:30 pm MT
Boulder, Colorado

Hosted by:

$595 per person

Coaching Team

Ethan Martin
Founder & President of PFD Group, Inc. and a Scaling Up/Rockefeller Habits certified coach, as well as a former 3HAG certified coach. Ethan has a passion for serving high-growth companies that focus on bettering their communities and the world, by helping these companies identify their strategic goals, build aligned high-performing teams, and execute their plan. With more than 25 years of expertise in CEO coaching, scale ups and private equity senior roles, he has leveraged his leadership experience as a coach to help his clients scale up globally.

Ethan’s efforts focus on his clients’ improved financial returns, internal team trust, impact on communities, and most importantly, helping CEOs create their lasting legacy.
Ethan lives in Colorado with his wife and two sons. He is a Certified Flight Instructor, and he loves to fly airplanes, teach, and travel. Ethan spends all the time he can in the mountains - as he also loves hiking, camping, and skiing. He is also the author of The Mentorship Engine, scheduled for publication in 2023.

George Morris

I use my 20+ years of entrepreneurial experience and training to coach businesses on scaling up rapidly using Verne Harnish's Scaling Up framework. By doing so, my clients are more efficient and profitable, giving them the ability to purchase carbon offsets used to reduce atmospheric carbon, creating a win-win-win for all. I deeply believe entrepreneurs are the best equipped to be the vehicle for meaningful change, and in the decade ahead, we'll see a substantial shift in how business is done.

We'll move to a model where company purpose, impact, curiosity, and team health will be differentiators in overall business success. As Simon Sinek has pointed out, the finite games are the legacy of the past; we're moving to an infinite game.

In my personal life, I'm the father of two living just outside Boulder, Colorado. I actively travel, camp, hike, and mountain bike.